Publishing Advantages of Ezine

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E-zine publishing is one of the most lucrative Internet Marketing models on the Internet today.

There are billions of dollars transacted online yearly. As a matter of fact, the Internet population is expanding at such an alarming rate, more and more businesses are considering a migration towards the online world (and abandoning their offline counterparts at the same time).

But the main question is how much of that share do you want out of it? How much of the pie do you want to slice out as your own?

Part of the struggles of the 21st century is to find a business model that is not only scalable (that means you don’t have to work harder for the same amount of profits) but at the same time easy to setup and low-risk. Brick and mortar businesses have very high overheads and not to mention physical restrictions as well – it is no wonder why people are turning towards the Internet.

Operating an online business from home is a major reason for the joy of starting an internet business. You don’t have to get stuck in rush-hour traffic, squeeze your way through a congested train or run after a bus. You can do everything from the comfort of your home, in your pyjamas, with toast, eggs and coffee next to your computer at 11am in the morning.

It is true that making money online is one of the most lucrative markets people are getting into.

The best thing is, you don’t have to worry about customers paying you late (cash and credit card business), collection problems (the 3rd party merchant accounts will bank the money into your bank account), and piling up on stock and inventory (all the products are in digital format). What A genuine beneficial service we have at our fingertips.

But, even among Internet businesses, there are many challenges as well. So, why E-zines?

A Solid Marketing Method…

Why E-zines and not other methods? There are tons of methods of making money online like Ad Sense publishing, playing the Ad Words game, affiliate marketing and many others, but E-zine publishing is one of the most lucrative methods online.

Take for example E-zine advertising:

Advertising on email E-zines, is becoming one of the most popular forms of online marketing. A lot of internet marketers are making lots of money selling ad space on their E-zines as well as buying ad space on other E-zines.

The cost of buying ad space on E-zines is also much cheaper compared to Google Ad Words (result may vary depending on the targeted keyword and the market).

Did you know that ads are never removed because people tend to send out archived E-zine issues every now and then with your ads stuck to them? E-zine ads have a very long life span compared to e-mail marketing which is one time only.

You can also transfer an E-zine easily. Many of the E-zine publishers encourage their subscribers to pass around the E-zine to their friends, business associates, subscribers and mailing list for viral marketing effect. One guy even told this E-zine publisher for network marketing tips whether he can pass his E-zine to ALL his down lines (can you imagine the joy on the face of the E-zine publisher?)

E-zines are also HIGHLY targeted. The subscribers there are generally more responsive to your product.

Plus the fact that you can place ads on E-zines for free sometimes because many E-zine publishers are willing to offer free ad space because they want to beef up their E-zines with pages!

Basically, E-zine publishing offers many angles of marketing and income and many other Internet marketing models don’t have.

Low-Cost, High-Profit…

Can you imagine the infrastructure needed for setting up your own publishing house the conventional way? It is common knowledge that a brick and mortar business is full of risks and costs a lot of time and money to setup. You need to have lots of paid-staff like editors, news reporters and even the cleaning ladies!

As an E-zine publisher, you gain the benefits of a conventional newsletter publisher enjoys without worrying about paper at all! You can easily and conveniently spread your marketing influence and expertise to all your subscribers even if you are just an ordinary individual. Basically, you’re the boss!

You do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved. So what could be better?

The goal of every business is low-cost, high profit!

Having big buildings and many staff at your disposal may make you feel powerful, but in reality, all this cost lots of money. Every staff and building is just additional overheads. You may earn a lot of money but you are spending a lot at the same time! Operating your E-zine at the comfort of your on home is much more cost effective. Remember that every penny saved is a penny earned!

Do you know that an auto responder will also double as your salesperson, customer relations manager and support clerk? An auto responder works round the clock and doesn’t go for lunch breaks (and they cost about $15 a month to operate!)

The business of E-zine publishing is also highly scalable because the more subscribers you have will not burden you as much compared to servicing your customers in the real world as a sales person. When you have your online business setup, it can even run on autopilot – a set-and-forget model!

Multiple Profit Funnels…

Experts have claimed that it is suicidal for anyone to have only ONE source of income. If you have only one source of income, you are in a risky position. Even in an online business, if you are focusing on selling one product to many different markets, your income potential is very limited and you are not maximizing your resources.

The beauty of an online business is this – you can create a business model or a website and build traffic, build relationships with your customers and sell them products. Once your website has developed enough traction, you can start focusing on the profits.

Maybe you might not make so much money if you are just starting out, but if one website can bring in $500 to $1,000 every single month on autopilot, I am very sure you won’t mind creating multiple profit funnels.

The same applies to an E-zine. You can build your E-zine business just like any niche marketing websites. You drive traffic, get them to subscribe to your newsletter or E-zine, build relationships through a daily newsletter or an e-course and sell them your own products or promote affiliate programs.

Once your E-zine is on autopilot, you can create ANOTHER E-zine and create another profit funnel for yourself! You can create one after another and soon, you will have many online businesses operating for you each giving you residual income.

The best thing about E-zines is that you can build them with any other Internet business models out there. Let’s say you are into Ad Sense publishing, a newsletter will turn a common subscriber into one of your loyal blog readers. How about Google Ad Words? If you have a powerful newsletter linked to a well written sales copy, you can even use Ad Words to draw traffic into your newsletter.

How about with affiliate programs? You can create many different E-zines all with recommended resources to all sorts of affiliate programs out there. The possibilities are endless. All you need to do is source for the ones that pay the highest commissions and which programs are most suitable for your subscribers.

Anyone Can Do It…

Almost anyone can write an E-zine. This is the simplest of business models which any person with a positive attitude and basic knowledge of computers can be a successful E-zine publisher. (Of course you must work very hard at it, just like any offline business)

Just put yourself in the shoes of a well known publisher and imagine yourself with all the facilities without the overheads or headaches.

E-zine publishing is a dream business for anyone and if everyone knew how profitable E-zine publishing can be, they will jump on the band wagon immediately.

Can you motivate yourself to think like a marketer? Do you have any sales experience? These assets are also very valuable when it comes to E-zine publishing.

Always remember that the basic principles in an offline business will always apply in an online business. You will need to have a service oriented attitude. You must be able to anticipate your subscriber’s needs. People don’t care how much you know until they know how much you care. These are all interrelated parts of any profitable business that produces value.

Are you up to the task? The only problem is with us. The 80-20 rule will always apply no matter you are in conventional business, network marketing, direct marketing or Internet marketing.

Many people think that all they need to do is purchase a ‘business’ or an ‘opportunity’ and all they have to do is sit around and wait for their money tree to sprout money. Don’t be naïve – you have to put in a lot of hard work when it comes to E-zine publishing and you have to stand out among the crowd.

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Is Obama to be Trusted?

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This is more relevant now watch this hard-hitting film and decide for yourself.
Is this one big deception ? the compelling evidence speaks for itself !


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301 Redirect – The Search Engine Optimization Approach To Rename Or Transfer Records Or Folders

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On this article I will discuss web page redirection methods, what works and what to avoid.

What is web page redirection and why would you wish to use it?

Let’s say you rename a web page in your web site, for no matter reason. Perhaps you decided to revamp your complete naming conference, maybe you decided to restructure your site and wish to move pages into totally different folders, otherwise you just realized that you’re missing precious keywords.

Let’s elaborate a bit on the key phrases issue, since it’s a part of your search engine ranking success.

Let’s say the web page in question is about customized USB drives and also you named it page1.htm. Then you definiately learn some search engine optimisation (Search Engine Optimization) articles and you came upon that some search engines like google and yahoo use phrases within the precise file title as search keywords. Next time you do a Google search, take a look at the outcomes, most could have phrases in the precise file identify (within the URL section) bolded, denoting a key phrase match. Your USB drives web page will certainly profit if named something like custom_usb_drives.htm instead.

Now that you just renamed your web page, you just created a symphony of points for your self, in your customers and on your place in search engine results.

Linking points:

You’ll have to point every hyperlink in your site to the new web page name. If your site is small, it shouldn’t be an enormous deal, but when your web site is massive, you will inevitably make mistakes, mainly forgetting a link or two. This can lead to visitors getting the dreaded “404 web page not discovered” error when clicking in your links, robots (also know as crawlers or spiders) avoiding you, etc. Also, if you are closely counting on guests from engines like google, then once more, individuals will get a “404 web page not discovered error”.

Let’s use the earlier example, for a very long time your page1.htm was listed by major search engines. If somebody types “custom usb drives” in a search engine box, your page exhibits up on the primary search results screen. That’s unbelievable, only if somebody clicks on the hyperlink, they will be pointed to page1.htm, not to custom_usb_drives.htm, as a result of the first web page is the one in the search engine’s index. It’s going to take time, generally months, before the search engines replace their indexes with your new web page name.

Misplaced Web page Rank (PR) points:

Google developed a proprietary algorithm that assigns a Page Rank (PR) to every web page on the web. PR is a number from 1 to 10 (10 being the perfect) and is meant to be a representation of how helpful and in style a given web page is. PR is influenced by many components, one of the essential ones being Link Popularity. Hyperlink Reputation is a illustration of how many “high quality” or “relevant” websites hyperlink to your page. Without moving into an excessive amount of detail, it’s more and more tough and time consuming to attain a excessive PR for your pages, especially for those who don’t have a really unique website with exceptional and extremely sought after content. In case you are merely operating a industrial website, in a aggressive market (equivalent to selling customized branded USB drives, as in our instance), then it takes lots of time and exhausting work to build a very good page PR.

When you rename a web page and discard the previous web page, you additionally discard the PR of the page. Your renamed page will be seen as a completely new web page, with 0 PR.

What’s the resolution?

I’ll start by enumerating some of the strategies used by the non-initiated.

Not beneficial resolution 1: Duplicate content.

First thing that in all probability comes in you mind is: well, why can’t you just duplicate the web page and let nature take its course. In different words, you should have identical pages, one named page1.htm and one custom_usb_drives.htm. This provides you time to update all hyperlinks and the major search engines will ultimately index the new page.

This resolution just isn’t viable because engines like google will penalize you quite badly, ‘thinking’ that you are trying to rip-off them by utilizing the ‘duplicate content material’ technique.

Not really helpful resolution 2: Custom error message.

You may create a custom error page. Nevertheless, you will lose rankings on the following search engine replace because the file will seem like non-existent. As mentioned above, it might be some time earlier than the page with the new title will be listed and will seem in individuals’s searches. Also, your website visitors might be frustrated by the fact that they now need to dig by way of your website to search out the specified information.

Not beneficial resolution 3: An HTML Meta redirect.

You can implement a so referred to as Meta refresh in a clean or customized web page that has the name of the previous page (in our example, page1.htm) that factors to the brand new page. The redirect may be instantaneous, or delayed by a predetermine amount of time. The delayed redirect has the benefit that you could place an additional message, corresponding to “please bear in mind that the web page you might be in search of modified location….. etc., and so forth…. you will be redirected automatically to the new location”

Up to now, this was probably the most used technique.

With out moving into the mechanics of the Meta redirect, which is basically a META tag assertion you ad to your HEADER section, know that there are also Java Script techniques that obtain similar results.

What’s dangerous about that is that this is a approach usually utilized by spammers to trick engines like google and it ought to be averted, unless the web page is in a bit of your site that is not listed (also called spidered or crawled). Search engine spammers create a web page that’s optimized for certain key phrases and phrases – it usually has no real content. The web page is then picked up by some search engines, however when a visitor clicks on the search engine entry, they are redirected to another website, usually unrelated. Most engines like google have filters to detect this. Utilizing this type of search engine deception will see a website finally banned or penalized by major players reminiscent of Google.

The really useful redirect technique  – 301 Redirect

A 301 redirect is probably the most efficient, customer friendly, robotic (spider, crawler) friendly and search engine friendly solution round for web pages which can be hosted on servers operating Apache. If you’re not sure, test together with your hosting provider.

A 301 redirect is only a set of commands you type into your .htaccess file.

When a visitor (whether or not human or robotic) requests an online page by way of any means, your internet server checks for a .htaccess file. The .htaccess file accommodates particular directions for certain requests, together with safety, redirection points and tips on how to handle sure errors.

The code “301″ is interpreted as “moved permanently”. After the code, the URL of the lacking or renamed web page is famous, adopted by a space, then adopted by the new location or file name.

First of all, you’ll want to search out the .htaccess file in the root listing of where all your internet pages are stored. If there is no such thing as a .htaccess file there, you may create one with Notepad or a similar application. Make certain if you name the file that you simply bear in mind to put the “.” firstly of the file name. This file has no tail extension.

Some hosting providers supply redirect services by their “management panels”, so you don’t must carry out low stage modifications on the .htaccess file itself. Instead, they supply a user pleasant interface for this. Verify along with your internet hosting supplier to see what the optimal strategy to carry out a 301 redirect is in your case. I’ll continue the article with the barebones solution.

If there is a .htaccess file already in existence with traces of code current, be very cautious to not change any present line unless you might be aware of the features of the file.

Scroll down past all the prevailing code, leave a line area, then create a new line that follows this example:

It is as simple as that. Save the file, upload it back into your web and check it out by typing within the old tackle to the page you have changed. You should be instantly and seamlessly transported to the new location.

Notes: Make certain not to add “http://www” to the first part of the assertion – simply put the path from the top degree of your site to the page. Also be certain that you permit a single space between these elements:

redirect 301 (the instruction that the page has moved)

/folder/page1.htm (the unique folder path and file title)

http://www.you.com/folder/custom_usb_drives.htm (new path and file title)

The identical format applies not only to renamed information, but also to information moved to a different location.

The 301 redirect is the safest method to preserve your rankings. On the subsequent indexing (crawling, spidering), the search engine robotic will obey the rule indicated in your .htaccess file and index the brand new page name each time a hyperlink or its inside database tries to entry the old page. Within the next replace (again, this could take months), the old file title and path will likely be dropped and replaced with the brand new one. Typically you may see alternating previous/new file names throughout the transition period, together with some attainable fluctuations in rankings as things settle. Do not panic, this is normal.

What in case your web site is hosted on a Microsoft IIS server instead?

If you have access to the server, do that: In internet providers manager, right click on on the file or folder you want to redirect. Select the radio titled “a redirection to a URL”. Enter the redirection page, test “The precise url entered above” and the “A permanent redirection for this useful resource”. Click “Apply”.

If you should not have access to the server, ask your host to level you into the precise direction.

In conclusion, one of the best and the most clear way (to human and robotic customers) to rename and move records in your website, whereas preserving your search engine ranks is the 301 redirect.

Find Out More:

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Build Links For Better SEO

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You have probably heard that search engines like to see links and many of them to a website, it helps the search engines to determine which sites they should list, because a link to a site is a bit like a vote for a site. That’s a reasonable viewpoint as, spammers networks aside, websites do have a tendency to link most to other sites that are interesting to the first sites readers.
If you are a small business owner with a website how do you go about building links to your website? There are many ways to get links but first it is important to understand that not all links are the same, some are much more powerful than others. A single link from an authority site in your industry can be worth dozens (maybe even hundreds) of links from other sites.
The best links to get are those that use your target keywords as the anchor text (the clickable text on the other site) and that also come from sites that are relevant to your business or that are powerful for other reasons. (A link from The NY Times to your book-keeping website would be choice even if it is not related to your business!)
Some practical ways to get links to your website:
Firstly, you need to have decent content, whether this be in a blog or traditional style website, give other website owners something good to link to before you try to get it linked to:

  • Give it a mention in your Twitter, Facebook, Linkedin etc accounts.
  • Mention it in relevant forums and blogs that allow comments and links to articles.
  • Bookmark your content at social sites like Delicious and Digg.
  • Submit a shorter version to Ezinearticles or GoArticles with a link to the main article on your site of course.
  • Blog it anywhere you got a blog.

Try to get your suppliers to link to your site or get links from professional associations.
Perhaps do a deal with a similar service in another city, a mention with a link to them from a blog article of yours in return for a similar mention from them of your website.
Find out who links to your competitors and try to get links from those sites too. You can check your competitor links by typing the following string into your browser location bar:
http://search.yahoo.com/search?p=linkdomain:somedomain.com%20-site:somedomain.com
Remember to replace the two ‘somedomain.com’ bits in there with the domain you are examining.
Are there specialist directories in your industry? Prominent bloggers? – Try to get links from them or a product review (with a link to your site obviously).
See if you can guest post in those industry blogs with a link or two to your site of course.
Even unrelated sites can have their uses, local directories help to raise your profile locally and have a little link juice and they are good citation references if you are hoping to get a Google Local Business listing (more about that another time…).
If you can write an article on your industry you could also try publishing it on article directories or on social media websites like Hubpages.com. Do remember include a link back to your site of course! Better still, write a few articles and spread them around several article directories like Goarticles.com and Ezinearticles.com and some social sites like Hubpages.com and Squidoo.com. Interlink them a little and make sure they all have links to your main site.
Do you have an RSS feed on your blog? Add the RSS feed to the various RSS distribution services such as feedagg and feedage.
Check out Adsurf for more Internet Marketing Tips


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