301 Redirect – The Search Engine Optimization Approach To Rename Or Transfer Records Or Folders
In this article I will discuss web page redirection methods, what works and what to avoid.
What is web page redirection and why would you wish to use it?
Let’s say you rename a web page in your web site, for no matter reason. Perhaps you decided to revamp your complete naming conference, maybe you decided to restructure your site and wish to move pages into totally different folders, otherwise you just realized that you’re missing precious keywords.
Let’s elaborate a bit on the key phrases issue, since it’s a part of your search engine ranking success.
Let’s say the web page in question is about customized USB drives and also you named it page1.htm. Then you definiately learn some search engine optimisation (Search Engine Optimization) articles and you came upon that some search engines like google and yahoo use phrases within the precise file title as search keywords. Next time you do a Google search, take a look at the outcomes, most could have phrases in the precise file identify (within the URL section) bolded, denoting a key phrase match. Your USB drives web page will certainly profit if named something like custom_usb_drives.htm instead.
Now that you just renamed your web page, you just created a symphony of points for your self, in your customers and on your place in search engine results.
You’ll have to point every hyperlink in your site to the new web page name. If your site is small, it shouldn’t be an enormous deal, but when your web site is massive, you will inevitably make mistakes, mainly forgetting a link or two. This can lead to visitors getting the dreaded “404 web page not discovered” error when clicking in your links, robots (also know as crawlers or spiders) avoiding you, etc. Also, if you are closely counting on guests from engines like google, then once more, individuals will get a “404 web page not discovered error”.
Let’s use the earlier example, for a very long time your page1.htm was listed by major search engines. If somebody types “custom usb drives” in a search engine box, your page exhibits up on the primary search results screen. That’s unbelievable, only if somebody clicks on the hyperlink, they will be pointed to page1.htm, not to custom_usb_drives.htm, as a result of the first web page is the one in the search engine’s index. It’s going to take time, generally months, before the search engines replace their indexes with your new web page name.
Misplaced Web page Rank (PR) points:
Google developed a proprietary algorithm that assigns a Page Rank (PR) to every web page on the web. PR is a number from 1 to 10 (10 being the perfect) and is meant to be a representation of how helpful and in style a given web page is. PR is influenced by many components, one of the essential ones being Link Popularity. Hyperlink Reputation is a illustration of how many “high quality” or “relevant” websites hyperlink to your page. Without moving into an excessive amount of detail, it’s more and more tough and time consuming to attain a excessive PR for your pages, especially for those who don’t have a really unique website with exceptional and extremely sought after content. In case you are merely operating a industrial website, in a aggressive market (equivalent to selling customized branded USB drives, as in our instance), then it takes lots of time and exhausting work to build a very good page PR.
When you rename a web page and discard the previous web page, you additionally discard the PR of the page. Your renamed page will be seen as a completely new web page, with 0 PR.
What’s the resolution?
I’ll start by enumerating some of the strategies used by the non-initiated.
Not beneficial resolution 1: Duplicate content.
First thing that in all probability comes in you mind is: well, why can’t you just duplicate the web page and let nature take its course. In different words, you should have identical pages, one named page1.htm and one custom_usb_drives.htm. This provides you time to update all hyperlinks and the major search engines will ultimately index the new page.
This resolution just isn’t viable because engines like google will penalize you quite badly, ‘thinking’ that you are trying to rip-off them by utilizing the ‘duplicate content material’ technique.
Not really helpful resolution 2: Custom error message.
You may create a custom error page. Nevertheless, you will lose rankings on the following search engine replace because the file will seem like non-existent. As mentioned above, it might be some time earlier than the page with the new title will be listed and will seem in individuals’s searches. Also, your website visitors might be frustrated by the fact that they now need to dig by way of your website to search out the specified information.
Not beneficial resolution 3: An HTML Meta redirect.
You can implement a so referred to as Meta refresh in a clean or customized web page that has the name of the previous page (in our example, page1.htm) that factors to the brand new page. The redirect may be instantaneous, or delayed by a predetermine amount of time. The delayed redirect has the benefit that you could place an additional message, corresponding to “please bear in mind that the web page you might be in search of modified location….. etc., and so forth…. you will be redirected automatically to the new location”
Up to now, this was probably the most used technique.
With out moving into the mechanics of the Meta redirect, which is basically a META tag assertion you ad to your HEADER section, know that there are also Java Script techniques that obtain similar results.
What’s dangerous about that is that this is a approach usually utilized by spammers to trick engines like google and it ought to be averted, unless the web page is in a bit of your site that is not listed (also called spidered or crawled). Search engine spammers create a web page that’s optimized for certain key phrases and phrases – it usually has no real content. The web page is then picked up by some search engines, however when a visitor clicks on the search engine entry, they are redirected to another website, usually unrelated. Most engines like google have filters to detect this. Utilizing this type of search engine deception will see a website finally banned or penalized by major players reminiscent of Google.
The really useful redirect technique – 301 Redirect
A 301 redirect is probably the most efficient, customer friendly, robotic (spider, crawler) friendly and search engine friendly solution round for web pages which can be hosted on servers operating Apache. If you’re not sure, test together with your hosting provider.
A 301 redirect is only a set of commands you type into your .htaccess file.
When a visitor (whether or not human or robotic) requests an online page by way of any means, your internet server checks for a .htaccess file. The .htaccess file accommodates particular directions for certain requests, together with safety, redirection points and tips on how to handle sure errors.
The code “301″ is interpreted as “moved permanently”. After the code, the URL of the lacking or renamed web page is famous, adopted by a space, then adopted by the new location or file name.
First of all, you’ll want to search out the .htaccess file in the root listing of where all your internet pages are stored. If there is no such thing as a .htaccess file there, you may create one with Notepad or a similar application. Make certain if you name the file that you simply bear in mind to put the “.” firstly of the file name. This file has no tail extension.
Some hosting providers supply redirect services by their “management panels”, so you don’t must carry out low stage modifications on the .htaccess file itself. Instead, they supply a user pleasant interface for this. Verify along with your internet hosting supplier to see what the optimal strategy to carry out a 301 redirect is in your case. I’ll continue the article with the barebones solution.
If there is a .htaccess file already in existence with traces of code current, be very cautious to not change any present line unless you might be aware of the features of the file.
Scroll down past all the prevailing code, leave a line area, then create a new line that follows this example:
It is as simple as that. Save the file, upload it back into your web and check it out by typing within the old tackle to the page you have changed. You should be instantly and seamlessly transported to the new location.
Notes: Make certain not to add “http://www” to the first part of the assertion – simply put the path from the top degree of your site to the page. Also be certain that you permit a single space between these elements:
redirect 301 (the instruction that the page has moved)
/folder/page1.htm (the unique folder path and file title)
The identical format applies not only to renamed information, but also to information moved to a different location.
The 301 redirect is the safest method to preserve your rankings. On the subsequent indexing (crawling, spidering), the search engine robotic will obey the rule indicated in your .htaccess file and index the brand new page name each time a hyperlink or its inside database tries to entry the old page. Within the next replace (again, this could take months), the old file title and path will likely be dropped and replaced with the brand new one. Typically you may see alternating previous/new file names throughout the transition period, together with some attainable fluctuations in rankings as things settle. Do not panic, this is normal.
What in case your web site is hosted on a Microsoft IIS server instead?
If you have access to the server, do that: In internet providers manager, right click on on the file or folder you want to redirect. Select the radio titled “a redirection to a URL”. Enter the redirection page, test “The precise url entered above” and the “A permanent redirection for this useful resource”. Click “Apply”.
If you should not have access to the server, ask your host to level you into the precise direction.
In conclusion, one of the best and the most clear way (to human and robotic customers) to rename and move records in your website, whereas preserving your search engine ranks is the 301 redirect.
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