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lang="EN-GB">This is the process whereby you sign-up with a
number of affiliate
networks such as MaxBounty, Affiliate.com and others to promote the
networks
markets.
lang="EN-GB">To promote to those markets and provided the
search engine option is
allowed by the network then you can set-up your Ad words campaign. This
can be
achieved using keyword and or placement targeting research through
Google,
Yahoo or MSN.
lang="EN-GB">With keyword targeting you would first of all
decide upon the main
keywords of your chosen affiliate ad breaking the keywords down into
more
related and specific keywords as you go. Various free keyword research
tools
are available such as
GoogleToolExternal, GoodKeywords,
WordPot and
many
others.
lang="EN-GB">Another method to generate keywords is to
research your competition in
the market and the keywords used by them.
lang="EN-GB">To begin start your search in Google for the
product or service you are
going to promote. This will then bring up a list of sponsored links
that are
your main competition in the field. In order to break down the
competition
keywords this is the latest free
that is now available.This will not
only show you the keywords being used but will also provide other
suggestions
based on those keywords.
lang="EN-GB">Alongside of the keyword research facility this
SpyTool
has a viral component
built-in for affiliate marketing.
lang="EN-GB">Once you have compiled your list of related
keywords then you need to
decide on your ad script. It is also recommended to split down your
keywords
into three or four groups under a specific theme. Each group can then
have a related
script. This will help with split testing so you can quickly decide
which
group/script is performing the best on your CPC (Cost per Click).
lang="EN-GB">The script must first of all provide the
benefit, or what is in it for me,
followed by the call to action. In most cases when starting a campaign
it’s
best to recognise that zip or email submits are one field options,
therefore
folk are inclined to go for those rather than the 4 or 5 field options.
lang="EN-GB">With any Ad words campaign before you start
decide on your daily budget
and your CPC rate (Cost per Click).Remember to enter this information
otherwise
it could work out an expensive campaign. Keep a track on your campaign
on a
regular basis to check which keywords/scripts are performing best and
ditch the
one’s that are not working.
lang="EN-GB">By default placement targeting is done
automatically for you through
Google Adwords.If you wish your ad to be more specifically targeted
towards
certain related sites you have the option to enter this information.
Another
point to consider if you are entering a very competitive field is that
your
chosen keywords may not be shown unless your ad bid CPC is at or above
the
keyword bid value.
lang="EN-GB">The value you choose to place on your CPC
keywords will be a factor
chosen by Google to determine the page ranking where your ad is
displayed. If
you wish to keep, your CPC rate down then your chosen keywords should
be
different from what all the others are bidding for, but still relevant
and
under the radar!